What is Education

The Story of “Byju’s: The Learning App”

We have seen ads on television of Byju’s the learning app. The company was previously known as ‘Think and Learn private ltd’ is now a billion dollar company. Here is a Byju’s case study.

Byju’s Case Study:

The company was founded by Byju Raveendran in 2011. Before starting this company, he was working in the shipping industry as an engineer.

Once upon a time, Byju’s friend needed his help to crack the CAT(Common Admission Test) exam. Byju and his friend both cleared CAT exam.

Byju did not only clear the exam, but he topped in the exam. But, Byju’s denied taking admission in IIM because he was happy with his job.

After a few months, his other friend asked him to help for CAT exam. His friend cleared successfully. Besides, Byju topped the exam.

Also read: How did Satya Nadella Save Microsoft? | Case Study

From these two results, his friends and friends of friends started requesting to help for clearing the CAT exam. And he agreed to help.

Byju started to teach for CAT from a small room. His teaching pattern was so amazing that he became very popular among CAT students. Then, the small room had turned into a seminar hall. He also started travelling to other states to teach them.

Also read: 4 Best ways to educate yourself using Technology

He started loving his career as a teacher. That’s why he registered his company named ‘Think and Learn Private Ltd’ in 2008. And now, this company is known as Byju’s the learning app.

This is how the company was started.

Business Model:

The company was selling the courses of competitive exams in the earlier stage.

This includes CAT, IAS, GRE, JEE and NEET. They have also introduced the courses of CBSE board, Gujarat board and Maharashtra board.

After the success of making courses of competitive exams, the company launched the courses from grade 4th to 12th.

Also read: How does Reliance Jio get Marvellous Success? | Case Study

As per the tagline of the company ‘Fall in love with learning’, we can understand that all the courses are created with animation and graphical effects.

Byju’s app is subscribed by more than 5,00,000+ students.

Also read: College expectations Vs. Reality

Advantages of Byju’s App

  • The biggest advantage of using Byju’s is the lower cost. If we compare the price of courses with metro cities, Byju’s courses are cheaper.
  • It is cheaper than tuition classes.
  • Students can learn anytime and anywhere.
  • Students can learn with fun.
  • Highly qualified teachers and professors.

Investment and Marketing

The company has got more than $244 million dollars in funding. It also includes the founder and CEO of Facebook, Mark Zuckerberg.

After getting funds in the initial rounds, the company started aggressive marketing by promoting their company using television ads.

Byju’s is India’s first educational unicorn startup which means the company has now more than a billion dollar valuation.

Final Words

The company is doing the best work by providing education in a practical way. This thing can improve the understanding of any topic for the students.

If we think for a long time, we can get high quality of manpower.

One Small Request:

If you find this article useful, then let me know in the comment area.

Share this case study with your close ones.

Thank You

Anuj Vohra

Founder of Itsfacile.com and Saral Investment

View Comments

Share
Published by
Anuj Vohra

Recent Posts

Why I Left My First Job

Believe it or not, taking a job was just an experiment. Reason for Taking First…

3 years ago

About my 2020!

I know. I know. I am writing this on February. Very late! Huh! Personal Finance…

3 years ago

About my 2019

2019 was one of the life changing years for me. I saw lots of ups…

4 years ago

Online Education: FREE vs Paid

There are many educational platforms that offer paid courses as well as free courses and…

4 years ago

The Declination of India’s Saving Culture

No matter whatever we think about the development in the country but everyone needs to…

5 years ago

Why No One Wants to Teach you Personal Finance

It is being observed worldwide that schools and colleges are not teaching personal finance despite…

5 years ago